As a business owner, your company means the world to you. Not only is it how you make your living, but it’s practically your baby — something you’ve put significant time, effort, and money into. You undoubtedly want your business to succeed, and a Connected TV ad platform can help make that happen.
With that said, let’s break down the role that Connected TV ad platforms can play in your marketing strategy and discover how their benefits extend far beyond the screen.
The Popularity of Connected TV
Connected TV (CTV) includes content accessed by internet-connected devices, including smart TVs, gaming consoles, set-top boxes like Roku, and TV sticks like the Amazon Fire Stick. As of June 2023, 67% of respondents aged 18 to 29 in a survey by Statista stated that they owned a smart TV, showing just how popular Connected TV content is.
Because of its increasing popularity, business owners must make use of Connected TV advertising platforms to market their businesses on streaming services like Netflix, Hulu, Paramount+, and Peacock. Below, we’ll review how these platforms help companies take their marketing efforts to the next level and reap incredible results.
How Connected TV Ad Platforms Benefit Businesses
Connected TV ad platforms play a crucial role in modernizing how businesses advertise their products and services, as CTV advertising combines the power and impact of traditional TV advertising with the precision and measurement capabilities of digital platforms like Google.
The combination can benefit a business like yours in several ways. For starters, Connected TV ad platforms help business owners reach specific consumer demographics, interests, and behaviors with first- and third-party data. By honing in on their ideal target audience, businesses can increase engagement, boost sales, and better connect with their clientele — all without wasting any ad budget.
Additionally, Connected TV ad platforms offer specific and helpful feedback on ad campaigns in real-time. When you run an ad on Connected TV, you can access its associated data almost immediately and adjust your campaign accordingly at a moment’s notice. That sort of agility is unheard of in traditional TV advertising, and it’s such qualities that make Connected TV ad platforms extremely effective.
The Cost-Effectiveness of Connected TV Ad Platforms
Beyond the screen, money is everything, and if you’re going to invest in ad campaigns for your business, you want some reassurance that it will pay off. Connected TV ad platforms can help save you money and increase sales in the process.
Because Connected TV ad platforms gather data to help you target your specific, ideal audience, you won’t waste your ad spend on a customer base that may not be interested in your products or services. CTV ad platforms can also retarget prospects who have visited your website before, displaying your ads to those who have already shown interest in what you offer.
In addition, there are many more options for businesses to pay when advertising on Connected TV ad platforms. For instance, you can pay per 1,000 impressions or completed views, giving yourself more control over your budget. You can even experiment to find the plan that best meets your company’s unique needs. No matter what, you’re bound to see some promising results when using CTV ad platforms.
Engaging With Customers Through Connected TV Ad Platforms
Connected TV ad platforms give businesses opportunities to better engage with their customers, building meaningful connections and increasing sales. They gather data that can help you appeal to specific audiences, giving your business a significant edge over the competition.
By learning as much about your target audience as possible, you can give prospects a personalized experience they’ll be guaranteed to remember. After all, people often choose to support businesses that care about them, which means the next time they’re in the market for whatever you’re selling, you’ll likely be the first business on their mind.
Connected TV Ad Platforms Benefit Businesses Beyond the Screen
If you’re looking for new and effective ways to connect and engage with potential customers beyond their screens, consider using CTV platforms. Industry experts like MNTN offer platforms that are easy to use and provide business owners with many opportunities to show off the best of their brand and turn prospects into loyal customers.
In the current era of marketing, business owners have to embrace new and fresh technology to stay ahead of the competition, and it is Connected TV ad platforms that allow business owners like you to reach brand-new audiences on the media they’re using the most, resulting in increased sales and brand awareness for your company.